Ash Talwar on Instagram: "This is the business strategy behind the world’s largest candy store in Leicester Square. In fact, M&M’s World doesn’t actually rely on chocolate sales to cover its massive rent costs. Instead, the store functions as a giant 3D billboard and loss leader that generates millions of free Instagram photos. The real profit comes from merchandise like T-shirts and dispensers with 80% profit margins, while chocolate is marked up to roughly double the Tesco price. Ultimately, y