Yashvertising on Instagram: "This Hathi Cement ad is a classic example of using dark humor and absurdity to prove a product’s primary benefit: extreme durability and longevity. Strategy: Test of Time (Literal and Ironic) The ad strategically takes the common advertising claim of “durability” to an absurd, literal extreme to make the brand unforgettable. In short, the Hathi Cement graveyard ad uses a humorous, hyperbolic scenario to demonstrate that the cement offers unquestionable strength and d