Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the ...

Here are four practical ways that can help any CPG organization perform better on the digital shelf, regardless of size or maturity. Attendees of the Consumer Goods Sales & Marketing Tech Summit had ...

Mondelez International is continuing its focus on compliance, further investing in technologies that will streamline contractor safety, oversight, and training, as well as elevate tracking ...

To match real-time demand sensing, the company has made investments to better respond to immediate spikes, such as viral moments caused by an influencer’s video. For example, its Hefei, China, factory ...

The tariffs come at a time when Nike is suffering from revenue declines (down 11% in North America in the fourth quarter). Nike Direct and Digital were also down, 14% and 25%, respectively, with store ...

Unilever Unilever’s CEO Fernando Fernandez said that while the wider macroeconomic uncertainty will pose some risk and challenges to consumer confidence, the company has a robust and resilient ...

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

Many companies are hindered by outdated systems and deep-seated data silos that prevent them from leveraging the transformative power of AI.

Perhaps the most anticipated as it has quickly become the latest buzzword in AI, agentic technologies will bring increased autonomy to virtual workforces, allowing AI agents to make decisions that can ...

Chatbots continue to grow in popularity and complexity in CPG customer service and consumer engagement. For example, Burberry has tapped AI within its chatbots and interactive apps to provide ...

This is especially important within the supply chain. Since suppliers have access to an organization’s systems and data that are critical to operations, companies should continuously look within the ...

Here are four practical ways that can help any CPG organization perform better on the digital shelf, regardless of size or maturity. As the segment's VP of supply chain, Gomes was tasked with taking ...