NVIDIA solidifies its AI chip leadership by swiftly securing a $20B non-exclusive licensing deal with Groq, a still rising AI chip startup. Integrating Groq's LPUs enhances NVDA's inference capabilities, addressing the industry's rapid shift toward specialized, low-latency AI chips.

At the heart of the agreement is a massive transfer of high-level talent. Jonathan Ross, Groq's founder and the original architect of Google's TPU program, will join NVIDIA alongside Groq's president, Sunny Madra, and other key team members to scale the licensed technology.

By combining Groq's inference technology with its own GPU ecosystem, Nvidia is positioning itself to control the full lifecycle of AI computation.