The college football bowl season is ramping up, but the Pop-Tarts Bowl may have already won with its outstanding marketing.

No. 12 BYU rallied from an 11-point deficit in the second half to beat No. 24 Georgia Tech 25-21 on Saturday in the Pop-Tarts ...

Barring a last-minute change of heart, BYU defensive coordinator Jay Hill coached his final game in Cougar blue Saturday in ...

Maybe it was the adrenaline rush from a thrilling come-from-behind win. Or maybe Kalani Sitake just really likes Pop-Tarts.

At halftime of the Pop Tarts Bowl, it looked like Georgia Tech was in complete control against BYU. The Yellow Jackets were ...

MVP Bear Bachmeier ordered Team Sprinkles to be sacrificed after BYU's 25-21 come-from-behind victory over Georgia Tech.

Watch Team Sprinkles' Frosted Cherry and Frosted Cookies & Creme get sent into the gigantic toaster for BYU to consume after ...

A key three-play swing helped Georgia Tech get a two-score lead halfway into the Pop-Tarts Bowl. On the kickoff after a ...

The Cougars scored 15 points in the fourth quarter to rally past Georgia Tech 25-21 to win their 12th game of the season.

Two pastries entered Pop-Tarts Bowl immortality on Saturday night. Protein Slammin’ Strawberry had other ideas.

Kickoff is at 3:30 p.m. ET from Camping World Stadium in Orlando, Fla. The Cougars are 3.5-point favorites in the latest ...

Jovesa Damuni scored the go-ahead touchdown with two minutes remaining as No. 12 BYU overcame an 11-point deficit to beat No.