Amazon Ads announced a new platform Tuesday in its demand side platform (DSP) supported by artificial intelligence (AI) that aims to help TV buyers plan, manage, and measure streaming TV buys.

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM. The ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio ...

Touting a deal intended to break down content and commerce barriers, Walt Disney TV/video inventory will be directly available on the growing demand-side advertising platform Amazon DSP -- the ...

Kelly MacLean joined Amazon late last month as vice president of its ad buying platform. She previously spent more than 11 years at Meta.

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that ...

As the Swedish streamer goes through executive changes, Spotify is expanding its automated advertising capabilities with new partnerships and tools for campaign buying, creative execution, and ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...