Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet too often ...

The Open Semantic Interchange initiative aims to create a universal semantic data framework for all companies to standardize their fragmented data definitions with an open, vendor-neutral ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Gain clarity on the most commonly misunderstood elements of entity and semantic search and how they impact your SEO strategy. In this article I’ve curated some of the most commonly misunderstood ...

Snowflake and Salesforce initiated the Open Semantic Interchange project in collaboration with industry partners to solve the problem of the fragmentation of enterprise system data definitions. There ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.