“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Answer-Engine Optimization (AEO) is the art of making sure a brand’s content is the source that large-language-model (LLM) ...

A fundamental shift in search behavior is underway, and many e-commerce executives are missing it entirely. While brands ...

LightSite AI announced an update that helps CMOs improve AI search visibility by making websites machine-readable. The platform adds structured data and schema markup without a development sprint, so ...

How has AI entered the media workflow? For this new column, we'll look at different applications used in the media industry. For this issue, we'll start with asset management, asset storefronts, and ...

Google's John Mueller confirmed that Google is not killing off all forms of schema and structured data support for Google Search. The question came up in a Reddit thread after Google's announcement ...

There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really tested it until now. And those ...

Schema. That’s a big, scary word you’ve probably heard in the digital marketing space. Don’t worry, you don’t need a computer science degree to understand it. Schema is a “language” used by search ...