In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...
Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...
“Personalient” 1 is a term coined to describe how much an individual possesses of the “general factor of personality” (GFP). According to Satoshi Kanazawa, author of a recent study in the journal ...
The noimetic point of view on personality is that we are born with a personality. That hardly sounds like a radical statement and yet it is. Every parent knows that her children are born with their ...
In workplaces across the country, many workers are discussing the topic of “personality hires.” Essentially, personality hires are employees hired for having the “it” factor. Typically, they’re ...
Shannon Sauer-Zavala receives funding from that National Institute of Mental Health to support her research. Have you ever taken a personality test? If you’re like me, you’ve consulted BuzzFeed and ...
If you’ve ever taken a personality test, you know that learning more about your personality can help you understand your habits for the better and live a more balanced life. Similarly, knowing your ...
In ancient Greece, the physician Hippocrates is said to have theorized that the ratio of four bodily fluids—blood, yellow bile, black bile, and phlegm—dictated a person’s distinct temperament. The ...
Psychologists typically do not diagnose children with personality disorders. This is because their personality is still developing and can change quickly as they grow. However, a child may show early ...
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