Scaling is simple in theory: increase budgets on what works. In practice, scaling changes the traffic mix and exposes weaknesses. A campaign that is stable at $300/day can collapse at $3, 000/day ...
Autum Love on MSN
What to wear to a basketball game (that you’ll actually wear again)
There are two kinds of basketball outfits. The ones that look great in the mirror and immediately fall apart the second you ...
As a nation, we create beautiful content and a high volume of it (films) but we are limited by the number of theatres and ...
Coinzilla rolls out a retargeting service aimed at helping Web3 advertisers re engage high intent crypto users.
Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...
Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...
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