The anomalies studied by behavioral economists suggest that logic is rarely the most important factor in decisions.

Complexity often gets in the way of successful investing. To follow Warren Buffett's philosophy, keep it simple, and stay disciplined.

Warren Buffett is keeping a huge cash reserve and paring down positions in tech as 2025 draws to a close, while waiting for ...

Snapchat gave users nine years to accumulate memories, and will now charge them to keep those memories. Behavioral economics reveals why this feels like psychological coercion.

Artificial intelligence is starting to sit in for human subjects in classic economics games, from financial markets to public ...

A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

Many scholars have assumed nudges—a small push that encourages better choices—are always good for society. But UC Berkeley ...

An Introduction to Ergodicity Economics is a new textbook that draws on physics to re-examine traditional economic theory. It ...

The largest-ever study testing the effectiveness of an evidence-based approach to increasing physical activity using smartphone fitness trackers gamification to reduce the risk of cardiovascular ...

Crypto adoption shifts from wallet counts to weekday spending as new behavioral metrics and loyalty economics redefine what ...

If you bought a Christmas tree in Denver this year, you may have noticed a pretty steep price tag. It turns out that all festive products are getting more expensive, and that includes Christmas trees, ...