How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

LUBBOCK, Texas -- Joey McGuire walked out of the private jet terminal in Waco, Texas, sat down in his car and pulled out his ...

Galco Industrial Electronics, Inc. ("Galco") announced the acquisition of Ad-Tech CCI, Inc. ("Ad-Tech"), a Harrisburg, Pennsylvania-based distributor of industrial controls, automation components, and ...

Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood ...

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...

Galco Industrial Electronics, Inc. (Galco) announced on Dec. 23 the acquisition of Ad-Tech CCI, Inc. (Ad-Tech), a Harrisburg, PA-based distributor of industrial controls, automation components and ...

Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) remains the dominant force in search and digital advertising, holding approximately 90% ...

Illinois Athletic Director Josh Whitman is regularly with the Illinois football team. He travels with the team to each road ...

BYU could have been disappointed it missed out on an invite to the College Football Playoff, and the Cougars could have let ...