Is the benefit to your medical group of maintaining ongoing relationships with pharma reps worth the cost? That’s a question confronting thousands of hospitals and medical groups today. Many factors ...

Collage image of a gloved hand holding pill, with a masked, coughing patient in the background. Credit: Madeline Monroe/C&EN/Shutterstock Avindra Nath believes he has ...

Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, ...

While the adoption of generative AI-driven tools in industries like banking, retail, and manufacturing is occurring rapidly, the pharmaceutical industry is still playing catch-up. There are a few ...