Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Before the morning pipeline call, a sales leader opens the dashboard to check each team's forecast confidence. Insights from ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within every challenge lies opportunity, as the saying goes, and that’s certainly true in ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

In the past year, uncertainty has been a constant for organizations across industries. Economic volatility, technological disruption, supply chain bottlenecks, geopolitical tensions, and a polarizing ...

CEO Kecia Steelman highlighted the company's achievements in fiscal 2024, including launching 40 new brands, expanding the Ulta Beauty at Target locations, and announcing international expansions into ...