Businesses in today's digital environment have many avenues available for generating sales and marketing to customers. Lead aggregators send leads from print, television, radio and digital ads. Sales ...

Jeff Bezos, in front of a PowerPoint slide. Today, sales teams are hungry for personalization in the customer relationship; clients demand authenticity. Sophisticated audiences know if you are copying ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...