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Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Netflix has acquired Estonia-based avatar-creation platform, Ready Player Me, to develop avatars for its subscribers to use across different games.

Netflix plans to use Ready Player Me's tools and infrastructure to invite its users to create individual digital personas and similar to traditional metaverse elements, utilize these avatars across ...

Netflix will soon let customers make their own customized gaming avatars through the acquisition of Ready Player Me, an avatar-creation platform.