Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...

Russia has moved to block access to Roblox, accusing the children’s gaming platform of spreading “extremist” material and LGBTQ “propaganda” that it claims could harm minors. The decision instantly ...

A smartphone gives your child some independence, whether that’s talking to their friends, using apps they want to use, or ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

Elon Musk secured a court victory on Friday. The Delaware Supreme Court restored his 2018 Tesla pay package without any restrictions. The decision reversed a lo ...

Information provided by the Arkansas Department of Education in response to an Arkansas Freedom of Information Act request provides further details on what parents bought using Educational Freedom ...

Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author ...