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Alo Yoga Further Bridges Its Virtual and Physical Community With Refreshed Sanctuary on Roblox

The Alo Yoga Sanctuary on Roblox is getting a refresh in partnership with Sawhorse. Originally launched in 2022, the Alo Yoga Sanctuary was the brand's first step into the metaverse and has been ...
Retail Dive

Alo Yoga refreshes Roblox world with virtual, in-person rewards

Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience now ...
Retail TouchPoints

Alo Yoga Gets Physical in Roblox with In-Store Integration

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...
CNET

Shopping in the Metaverse Could Be More Fun Than You Think

Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in ...