Roblox's 2025 Replay shows just how obsessed Gen Z is with the game

The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...

Roblox exposes a growing blind spot in how marketers still think about media

Roblox’s influence extends beyond the platform itself. Games that gain traction often generate related content across video ...
Our Culture Mag on MSN

Roblox Culture: Understanding the Platform Driving Gen Z Creativity

Over 80 million daily active users log into Roblox, making it one of the most influential digital spaces for young creators today. What started as a simple game platform has evolved into a cultural ...
Mashable

Roblox avatars are helping Gen Z embrace their 'authentic selves'

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...
Yahoo

New Roblox report finds Gen Z users prioritize styling their virtual avatars over themselves in the physical world

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...
Yahoo

Hugo Boss Turns to Roblox to Capture Gen Z

The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...
Forbes

Why Gen Z Buys From Brands They See On Roblox

Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...
Ad Age

Gen Z’s growing preference for virtual fashion bolsters Roblox’s value to brands

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 hours ...
VentureBeat

Roblox report highlights Gen Z’s sense of digital self-expression

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...
PC Gamer

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...
Chief Marketer

Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...