From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Discover how geographical pricing affects sales by adjusting for shipping, demand, and taxes based on buyer location, plus insights into effective pricing strategies.

Brands face 'Strategic Dyslexia,' a failure to connect purpose with action. This condition requires structured retraining.

Nagpal will lead sales and marketing, overseeing revenue planning, product positioning, pricing, go-to-market strategies and ...

In the first part of our blog series on this topic, we explored in detail five critical price management-related questions facing traditional distributors getting into e-commerce. While the ...

Outlook for Q3 -- Guidance for GMV of $83 million to $89 million (down 2% to up 5%), net revenue of $21 million to $22.1 ...

Self-published authors face countless decisions when bringing their books to market. Cover design, pricing strategies, marketing campaigns—the list seems endless. But here’s one choice that shouldn’t ...

Over the past decade, nearly every part of business has evolved. We design with the customer in mind. We produce faster and more efficiently. We run leaner operations, deliver quicker, market with ...

Brands are being squeezed like never before. On one hand, federal trade policy is causing the price of just about everything to go up, thanks to tariffs and the resulting second-order effects. On the ...