What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Learn how to scale your business while maintaining your quality and culture that drives results. Five tips to scale your business with purpose ...

This study provides important evidence that negative affect is associated with slower cognitive processing in daily life, with findings replicated across three independent samples and supported by ...

When scientists test algorithms that sort or classify data they often turn to a trusted tool called Normalized Mutual ...

As transformation becomes continuous, enterprises must align strategy, agility, and intelligence to deliver measurable, ...

This article is a continuation of the 1st Stryker Brigade Combat Team (SBCT), 4th Infantry Division’s “Moneyball for Gunnery” ...

The researchers think the pattern they observed in ants reflects a more universal trend in the evolution of societal ...

DNA origami cages constrain individual proteins toward preferred orientations on electrodes, dramatically improving electrical measurement precision and enabling detection of subtle structural changes ...

When it comes to AI, the winners are not sprinkling the technology on top. They are rebuilding how work happens, with AI in ...

OpenAI launches GPT-5.2-Codex with increased security capabilities and longer-horizon abilities to build longer lasting ...

Better Business Advice is recognizing TruDiagnostic in its 2026 assessment of Horvath Clock testing solutions. This mirrors a surge in interest in biological age evaluation as epigenetic tools ...

Learn more about eLife assessments Blood flow to the brain is a sensitive marker of neuronal activity as well as of a number of diseases, including stroke, tumours and neurodegenerative conditions.