By treating data collection as a strategic tool rather than a routine task, feed efficiency can become more than a number.

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Gordon Scott has been an active investor and technical ...

Measure firm success using multiple metrics like AUM, ARPC, and net profit margin. A healthy AUM trend suggests firm growth and can be a goal-setting tool. ARPC helps identify unprofitable clients and ...

An obsession with the numbers can sink your strategy. by Michael Harris and Bill Tayler Tying performance metrics to strategy has become an accepted best practice over the past few decades. Strategy ...

If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness/fitness myths. In my free time I enjoy ...

IT white papers, webcasts, case studies, and much more - all free to registered TechRepublic members. This glossary will help you grasp the vocabulary behind the technology of drones, so that you can ...