At the event, the Financial Conduct Authority (FCA) reaffirmed its principles-based and “tech-positive” regulatory approach.

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

A sustained commitment to embedding environmental, social and governance (ESG) principles into SME development has earned ...

Marketing is a rapidly changing industry, so you must continuously learn to be successful. You can’t get by with the same old bag of tricks anymore. If you're going to succeed in this business today, ...

Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a ...

When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy, and personalization. That is where the ...

The University of Illinois Gies College of Business offers a wide variety of marketing courses. BADM 320: Principles of Marketing is the introductory marketing course for all business students at the ...

Departed TVNZ reporters Helen Castles (with husband Andrew Saville) and Nicole Bremner; and the 2002 Bledisloe Cup Vodafone streaking incident featuring Kiwi Aaron Bain. Respected TVNZ reporters Helen ...

Can you chip in? The Internet Archive is a nonprofit fighting for universal access to quality information. We build and maintain all our own systems, but we don’t charge for access, sell user ...

Andrew Tindall usually bangs on about what makes ads effective. Today he shares the adland quotes that make him (and hopefully you) more effective. Old inspirational advertising quotes, can be useful ...