Travel today is both precious and precarious. Guests are investing more emotionally and financially in each trip, and even ...

Technology platform Olo has announced the acquisition of loyalty and guest engagement platform, Spendgo, for an undisclosed ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

Here, we take a look at 8 excellent examples of fashion loyalty programs, break down what makes them work, and share some ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

As travellers look for flexibility and value, frequent flyer programs are expanding beyond the traditional ‘miles flown’ model, ushering in a new era of rewards ...

Road trippers are in for a holiday treat as the country continues to see some of its lowest gas prices of recent years.

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

Liu-Thompkins cited makeup retailer Sephora as an example of a company that trades high-value perks for deep consumer insights, like creating a "beauty profile" for users based on provided information ...