While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

Stop collecting prompts. Start building a system that turns attention into revenue — with three moves inside ChatGPT Agent.

Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I'm slightly startled when ...

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Just one report had been tabled since the May election and 67 sit unanswered, an audit of committee recommendations shows.

If you’re waiting for the perfect marketing plan, you’ll be waiting a long time. The best care businesses grow not because ...

The National Lottery has been accused of using cartoon imagery which appeals to children in its online marketing while a ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Yelp Inc. is downgraded to a Sell as secular headwinds and AI disrupt its core ad business. Learn more about YELP stock here.

The commercial in question shows various AI-generated characters experiencing Christmas-themed mishaps, then finding refuge from “the madness, the lights, and the cheer” in McDonald’s. A parody of the ...