As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing services industry, including Omnicom Group (NYSE:OMC) and its peers.
Looking back, the initial contact had all the elements of the earliest “Nigerian prince” email scams. The writer, who uses the name of a real member of a real book club, opened with detailed flattery ...
Each year, the internet gives birth to a new lexicon, one that's as fast-moving and unpredictable as the online trends that ...
In Japan, CyberAgent has been a top player in both digital advertising and mobile gaming for many years. It owes its success to its operational knowledge, expertise in digital advertising and game ...
If a dystopic voice asking you “to fulfill your mission” of rounding up undocumented immigrants has snuck its way onto your streaming airwaves, you’re far from the only one. The new advertising push, ...
Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...
Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...
Do you ever feel like the internet just doesn't work as well as it used to? Or maybe you wish you could go back to the old internet? Where your search queries actually served you what you wanted, and ...
Spotify listeners are reporting a new kind of ad in music playlists and between podcasts. It invites them to “protect America,” directs them to Join.ICE.gov, and touts bonuses up to $50,000. Screens ...
Meta is changing its privacy policy. Beginning Dec. 16, the company will use information about how you interact with its AI tools to show targeted ads on Facebook and Instagram. With the exception of ...
Opinions expressed by Entrepreneur contributors are their own. Not long ago, digital advertising was all about polish — sleek campaigns, flawless visuals and copy carefully crafted to persuade. But in ...