While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Scammers are abusing Google's advertising platform to target customers of telecoms and utility brands and trick them into ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

One of the most underrated ways Google Maps makes commuting less stressful is that it reroutes in real time. For instance, it ...