Italy arrested nine people linked to three charities that allegedly funneled approximately $8.2 million to the Hamas ...

Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Video will be one of the biggest growth drivers for businesses in 2026. Here's how to use it to drive conversions.

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

In the left column of your Gmail, scroll down and click on Labels +. Click Create. When creating the label, you also have the ...

Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

The book gives Indian marketers a language to challenge bad measurement, weak strategy and performance theatre ...