You didn’t start a company because you love spreadsheets. But somewhere between your first Stripe payment, a confusing bank ...

Abstract: With the rapid development of the economy and the high-frequency growth of people's consumption behavior, the importance of personal financial management awareness is increasingly prominent.

You can build a product, pitch investors, and run growth experiments — but nothing feels more avoidable than setting up bookkeeping. Most early founders treat it like a chore they’ll “get to ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of finance and technology, follow for more. Sukhinder Singh Cassidy, CEO at Xero, argues that the push for ...