Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Facebook business pages are essential because they offer more ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

A data-driven approach to design, measurement, and implementation by Darrell Rigby, Zach First and Dunigan O’Keeffe Most people will readily agree that the first responsibility of business leaders is ...