Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner ad promising players could build their ...

Knowing about the Roblox Universal Tower Defense traits can give you an advantage, so let's look at what they offer and how ...

Roblox is giving away free Twitch Drops, and this time, it's an exclusive Purple Noob chat badge. Here's how you can claim this Twitch Drop easily.

A Russian ban on U.S. gaming platform Roblox has fuelled debate among some children and parents about censorship and the ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

Researcher Leon Y. Xiao delivers his annual rundown on lootbox legislation around the world, and how developers and ...

A new lawsuit filed by the Texas Attorney General against Roblox has brought privacy, safety, and data handling into the spotlight for online platforms, especially those used by kids and teens. The ...

Earlier this Fall, the Federal Trade Commission (the “Commission” or the “FTC”) officially ceded its fight to impose a ...

This week the company announced that it would require users to undergo an A.I.-powered age estimation process in order to chat with others on the platform. Will this change reassure parents? By Kevin ...

Roblox still earns very little from ads despite 150 million daily users. Developers avoid ads because payouts are low and gameplay feels disrupted. Advertisers are cautious due to child privacy laws ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands to reach the ...