Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...

American Airlines is using AI, automation, and data to deliver smarter discovery, transparency, reduced friction, and ...

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

Similarweb data shows Gemini’s generative AI web traffic share rising from 5.4% to 18.2% in a year, while ChatGPT falls to 68 ...

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in ...

With tools like OpenAI’s new Atlas browser, even the browser becomes the billboard. The user never needs to enter the ...

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Faster loading times can really change how people use a site. They are less likely to leave right away. This activity boosts the metrics that search engines care about. Because of these perks, WebP is ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

SEO ROI Rechner has introduced a comprehensive calculator designed to help businesses estimate the profitability and return on investment of their search engine optimization strategies. The tool ...

Artificial Intelligence is everywhere today, and that includes on your mobile phone's browser. Here's how to set up an AI ...