Data and analysis only get you so far. Your gut — and even your body — might be the secret weapon you've been ignoring.

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Rushing big life decisions often leads to regret. A strategic pause can help you think clearly, align with your values, and ...

Simplify decision-making by grouping choices into three categories based on their potential consequences and outcomes: minor impact, medium impact and material impact. Follow key steps — decide to ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In today's interconnected world, leaders frequently encounter dilemmas where moral convictions intersect with economic realities. Just how can they best manage this intricate balance and negotiate the ...

Leda Stawnychko receives funding from SSHRC. MacDonald Oguike does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and ...

Scientific thinking is not limited to laboratories or researchers in white coats peering into microscopes. It is a way of reasoning that empowers everyday citizens to make informed, data-driven ...

When people tell the story about how AI changed the world, language models will be remembered as an important precursor to what came next: AI agents. Automation and the AI systems that have been ...

A hidden crisis is unfolding across American colleges as students rush into academic programs without proper guidance. With 18.4 million students currently enrolled in U.S. colleges according to ...

Long before someone acts, the brain is already hard at work gathering evidence, weighing options, and gradually committing to a choice. But even when faced with the same evidence, people can arrive at ...

A distraught and misguided client reached out to me recently, attempting to understand why her high-pressure decision was, in hindsight, a glaringly wrong one. I asked her why she made the choice she ...