These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Here we are at the end of another year already! Can you believe it? AI is making so much noise these days – and while people ...

Meta is experimenting with charging users to share more than a couple of links on Facebook. While still a limited test, the ...

Discover proven methods to expand your client base through referrals, online presence, indirect promotion, and public ...

For scaling your e-commerce business, Facebook ads and TikTok ads are the practical ways to boost your revenues and ...

Where should you spend your paid social dollars in 2026? It’s a simple question with a complicated answer. There’s no one-size-fits-all strategy in the world of paid social, according to Blake ...

It's not often that "thinking inside the box," is lauded as a winning strategy. But for spoken word poet Henry Morray, it won Slamovision's 2025 international slam poetry competition.

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...