Most founders don’t fail in the first meeting - they fail in the follow-up. Learn how to structure follow-ups that create ...
Founders rush into online, wholesale, or retail without knowing where customers are looking for them. Here's how to choose a ...
When Sean Frank became the CEO of accessory company Ridge in 2018, he set an ambitious goal for their primary product line of ...
Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...
Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...
If you treat launch day like a finish line, your store will feel dead on arrival. The brands that win treat it as the ...
Improve your marketing and sales writing with this five-minute cognitive empathy tool that reveals reader needs, removes ...
Microsoft has cut its sales targets for its agentic AI software after struggling to find buyers interested in using it. In some cases, targets have been slashed by up to 50%, suggesting Microsoft ...
Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...
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