Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Kirsten Dunst and Gabrielle Union bring on the nostalgia in this fun spot from Shadow. Forget “comparative shopping” … Google’s latest spot promoting its “Try On” AI tool featuring Bring It On stars ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Other channels are getting savvier in the new AI market, too: take Reddit, which posted 74% ad revenue increases in Q3 of this year (albeit starting from a lower baseline from those competitors), ...

Bitcoin (BTC) is once again at the center of a familiar debate: Is it behaving more like a risk-on tech stock than the “digital gold” many long-term supporters describe? In October, analyst Jesse ...

Maybe it can hallucinate some really low prices? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. I'm sure the one thing we can all agree on is ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

Ads have appeared in conversations and leaks about the ChatGPT experience for a while now, but the chatbot doesn't feature any form of advertising as of this writing. Even ChatGPT Free accounts can ...