Before the Bulldogs face Wake Forest in the Duke's Mayo Bowl, see how EA College Football 26 predicts the game will unfold.

Minnesota hosts Brooklyn looking to extend its three-game win streak. The teams meet Saturday for the second time this season.

Battlefield 6, EA's hugely popular first-person shooter, is the latest game to face scrutiny from AI-averse fans. This year, ...

FIFA and Netflix have now announced that a new FIFA "football simulation game" will release to coincide with next year's ...

F1 26 won't release as a full game but rather a paid expansion, with Codemasters preparing the next full F1 game for 2027. EA calls this a “premium content upgrade” that “will align with the sport’s ...

Born in the 8-bit era, raised by the 16-bit era, and perfected by the 32-bit era, Cory's roots grew from the likes Sonic the Hedgehog and Mega Man to the world of Resident Evil and Castlevania. Owning ...

The future of EA has looked, well, uncertain since it got picked up in the biggest leveraged buyout in private equity history. For one thing, it's now on the hook for $20 billion in debt. For another, ...

Today we announced that we’ve formed a strategic partnership with @EA to co-develop transformative generative AI models, tools, and workflows that empower EA’s artists, designers, and developers to ...

EA wants AI to be a ‘trusted ally,’ though it says that humans will still be ‘at the center of storytelling.’ EA wants AI to be a ‘trusted ally,’ though it says that humans will still be ‘at the ...

TL;DR: Electronic Arts is aggressively integrating AI, including its generative chatbot ReefGPT, to automate game development and reduce costs. However, experimental AI tools cause coding errors and ...

Forbes contributors publish independent expert analyses and insights. George Yang is a critic covering Japanese and Western games. Electronic Arts has been acquired by an investment consortium ...