In a curious historical twist, the “Twelve days of Christmas” are actually the days of revelry that followed the 25th. The ...

Now that we've unpacked some iconic tagline examples, let's take a second to savour what makes them so deliciously effective at sticking around. Have you ever heard those slogans that never seem to ...

Timothy Li is a consultant, accountant, and finance manager with an MBA from USC and over 15 years of corporate finance experience. Timothy has helped provide CEOs and CFOs with deep-dive analytics, ...

Christina Majaski writes and edits finance, credit cards, and travel content. She has 14+ years of experience with print and digital publications. Khadija Khartit is a strategy, investment, and ...

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...

Capital includes assets like cash, machinery, and patents used to create value. Businesses acquire capital through equity, debt, or retaining earnings. Capital investment decisions are based on the ...

Anna Nordseth is an ecology writer and Duke University Ph.D. candidate specializing in tropical forest ecology, conservation research, and biodiversity. Boreal forests, or taiga, are found between 50 ...

Let's be honest, we're all drama queens sometimes. Whether you're texting your bestie you're “literally dying” over the latest celebrity gossip or declaring on social media that Monday mornings are ...

The entire tech world is debating the consequences of artificial intelligence and the part AI is going to play in shaping our future. While we might think that artificial intelligence is at least a ...

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to ...

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of ...

In addition to being one of the most fun words to say—and hardest to spell—in English, “onomatopoeia” probably calls to mind a whole bunch of silly, fun words. Onomatopoeia is the process of creating ...