Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Learn how warm calling can boost your sales success with strategies, benefits, and tips to engage potential customers more ...

Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

USPS expects to formalize accepted bids for this direct-to-customer capability for its Parcel Select product through a negotiated service agreement contract, or NSA. The organization expects to notify ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Direct-mail human papillomavirus self-tests were the most effective strategy among both screening-adherent members and overdue members. HealthDay News — Direct-mail human papillomavirus (HPV) ...

The opportunities are as expansive as the Salesforce Marketing Cloud data allows, and the direct mail automations as personalized and easy to implement as email — but magnitudes more effective. Direct ...

Engaging your audience and promoting your brand creatively can make all the difference in a crowded market. One often-overlooked tool in the marketing arsenal is the postcard. Originally designed for ...

In an age saturated with digital notifications, pop-ups, and email clutter, a surprising contender is not just surviving but thriving in the marketing arena: direct mail. Far from being an antiquated ...

Since the number of substitutions you can make in Premier League games was permanently increased to five for the 2022-23 season, quadruple changes have been a sight to behold. It’s understandably rare ...

In today’s digital-first world, industries like insurance and healthcare are often perceived as conservative and slow to adapt. Yet, they’re among the sectors where communication, trust, and accurate ...

In an ever-evolving digital world, the importance of direct mail cannot be overstated. A direct mail campaign remains one of the most effective modern marketing techniques to improve customer ...