A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

Despite strong growth, FMCG marketing in 2025 was defined by tighter margins, complex channels, and the struggle to measure ...

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

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Abstract: Manufacturing companies are introducing innovative ways to facilitate the sustainable transition of their customers’ operations. The emerging literature on digital servitization proposes ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

Addis Ababa, November 29, 2025 (ENA) — The Council of Ministers has passed key decisions aimed at accelerating economic growth and improving public services. According to the Office of the Prime ...