For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Pharma marketers are still getting up to speed on the changing health data privacy landscape. Here’s how they can develop ...

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

AI tools like ChatGPT are reshaping mortgage marketing, forcing lenders to rethink SEO, brand authority and how they show up as consumers turn to generative search for answers.