Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Circle noted that every day trillions of dollars move between businesses. These business-to-business (B2B) transactions underpin everything.

At SPS25, we did not feed prompts into ChatGPT — we posed them to leading B2B marketing experts to rocket your team to B2B ...

While Google's Agent Payments Protocol initially focused on e-commerce, B2B payment automation has quickly followed. Companies are now deploying AI agents that autonomously handle business payments.

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

In this blog, Stefano Iacono from 6sense breaks down how account-based qualification can contribute towards your competitive ...

Ukraine's state agency for gambling and lottery regulation, PlayCity, has issued 10 B2B licenses to companies supplying software for the gambling market under updated legislation that took effect on ...

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between ...