Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Circle noted that every day trillions of dollars move between businesses. These business-to-business (B2B) transactions underpin everything.

At SPS25, we did not feed prompts into ChatGPT — we posed them to leading B2B marketing experts to rocket your team to B2B ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Kolkata: The exclusion of IndiaMART's website and listing from ChatGPT is a prima facie example of \"selective discrimination ...

The Palawan Group of Companies has earned the Silver Award for Most Innovative B2B Campaign at the prestigious NEXT Awards ...

Ukraine's state agency for gambling and lottery regulation, PlayCity, has issued 10 B2B licenses to companies supplying software for the gambling market under updated legislation that took effect on ...

For decades, cross-border payments have been defined by friction. Transfers move through correspondent banks and intermediaries, settle on batch schedules, and incur fees that are often opaque until ...

A number of poorly personalized messages from CEOs on social platforms provoked hostile responses and their companies' ...

Connecting games professionals - not for the sake of it, but to facilitate new collaborations that enhance the industry and ...

As storytelling becomes more and more part of marketing, another trend is coming into focus: Brands are becoming more visual. They're using emerging image-driven networks such as Pinterest and ...

Regular readers will be used to the PocketGamer.biz team’s usual Week in Views roundups, but as the year draws to a close, it ...