Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood ...

As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Remember the frustration of standing in a long line at the ...

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic violence. Google’s mixed cookie messaging—will they go away or will they ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...