Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...

A Reuters reporter created ads promising unrealistic investment returns and easily placed them on Meta's social media ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Adverts for at-home prostate cancer tests that claim to offer a diagnosis, including one that suggests patients can “skip the doctors” have been banned by watchdogs. The Advertising Standards ...

You’d be forgiven if you can’t hum the 18th-century Cumbrian folk song “Do Ye Ken John Peel.” But in 1942, a version of that ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Photos captured over the weekend at Reagan National Airport outside Washington, DC, show the department’s newly acquired ...

Selecting the best gynecologist in Turkey is a decision that directly shapes health outcomes and patient confidence. This ...

The Housemaid” co-stars Sydney Sweeney and Amanda Seyfried recently participated in Vanity Fair’s lie detector test video ...

An us-versus-them mentality has emerged between Meta’s top artificial intelligence team and longtime lieutenants to Mark ...