For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

There are many templates available for business plans and you can choose the format that is best for you and your business.

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...

Learn about auth tokens, token-based authentication, JWTs, and implementation strategies. Enhance security and user experience in enterprise SSO and CIAM.

The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a longer, more fragmented season and the data shows that the shift is now ...

When Jackie Jantos appeared on The Drum Podcast in June, she wasn’t talking like a chief marketing officer waiting for permission to influence the business. She was already talking like a chief ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Explore how promotional budgets are crafted, allocated, and adjusted to market effectively in today's digital landscape.

Türkiye is entering a new era in global tourism promotion by placing digital storytelling at the center of its international ...

Modern marketing is in a funny place right now. Brands have more digital tools than ever, but attention is harder to earn. Audiences scroll fast, ad fatigue is ...

Warner Bros. and DC Studios are set on making Supergirl as big of a success as possible, as they’ve launched an ambitious new marketing campaign with TikTok.