Possible implications of TrumpRx, the federal Direct-To-Consumer sales channel, are starting to emerge ahead of its scheduled launch next year. It has been reported that prescription drug savings ...

The pharma industry is embracing Direct-To-Consumer (DTC) selling of medicines in the US, and industry organisation PhRMA has stepped in to help cut out the middlemen in the supply chain. Pharma, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Nearly nine months ago, SiriusXM Media published results from its annual Pharma Audience Research Study, showing why digital audio should play a bigger role in a pharma marketer’s media mix. A lot has ...

California is preparing to test a new era in direct-to-consumer spirits sales. A program created under Assembly Bill 1246, signed Oct. 4 and set to begin Jan. 1, 2026, will allow licensed out-of-state ...