Rudolph the Red-Nosed Reindeer was conceived for a purely Scrooge-like reason — to make money. Thankfully, its creator saw the Montgomery Ward marketing campaign as an opportunity to be as bold in his ...

Persuasions AI isn't just trained on sales scripts; it's trained on the dark psychology of influence. This includes the same ...

According to a comprehensive new index, the Circle City has surged to the No. 3 spot in the "10 Best Cities for Women's ...

Mike Shreeve entered entrepreneurship through copywriting and digital marketing, where he learned how storytelling and simple ...

Your talent as a copywriter is the foundation of a business. But it's only half the battle. Great writing skills are essential, but building a thriving freelance career takes more than just knowing ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

Last year, I wrote about three ways marketers could use generative AI without copywriting, and the response surprised me. Many of us are looking for ways to harness this tech without handing over our ...

If you’ve ever winced while writing the word “leverage”, or felt a bit guilty about calling something innovative when it clearly wasn’t, you’re not alone. In fact, that collective wariness is exactly ...

As tech has transformed publishing, it’s also seen dramatic changes in how marketing teams work. There are so many different strands to the marketer’s bow that the art of copywriting often feels ...

Within our digital information explosion, how businesses connect with audiences has changed immensely. Traditional hard-sell and convince-oriented marketing just aren't as effective anymore. In ...