Scaling is simple in theory: increase budgets on what works. In practice, scaling changes the traffic mix and exposes weaknesses. A campaign that is stable at $300/day can collapse at $3, 000/day ...

Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

GiveDirectly got $50 gift cards out to SNAP recipients during last month’s shutdown through a new approach to cash assistance ...

Learn why “spider season” and deadly Sydney funnel-web season are different, and how to stay safe when spiders are on the move.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Here’s how we redesigned our first 30 days like a high-performing direct-to-consumer funnel, and what you can borrow from our ...

Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...

Phishing attacks are popular because they work. A bad actor sends you a phony link through a realistic text message or email, and you click it thinking you’re going to the official site. The fake URL ...