Part of what makes Texas Tech so great is its stifling defense, led by senior linebacker Jacob Rodriguez. A fixture at Tech's ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

LUBBOCK, Texas -- Joey McGuire walked out of the private jet terminal in Waco, Texas, sat down in his car and pulled out his ...

Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood ...

Galco Industrial Electronics, Inc. (Galco) announced on Dec. 23 the acquisition of Ad-Tech CCI, Inc. (Ad-Tech), a Harrisburg, PA-based distributor of industrial controls, automation components and ...

Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) remains the dominant force in search and digital advertising, holding approximately 90% ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

Unprecedented AI developments dominated this year, as investors poured millions into both AI-powered and human-centric tools that promise to change the way we shop.

Though Porsche made no specific mention of AI, people reading between the lines quickly took that to mean that the automaker ...

Illinois Athletic Director Josh Whitman is regularly with the Illinois football team. He travels with the team to each road ...